May 8th 2022 O.A.

Kyary Pamyu Pamyu x Little Tokyo

April 19th was the reception for the “LOCAL POWER JAPAN” Project held at the Consul General’s Official Residence.
The “LOCAL POWER JAPAN” project highlights attractive aspects of different regions in Japan affected by the pandemic, and develops unique limited-edition merchandise by collaborating with singer and fashion icon Kyary Pamyu Pamyu.

The collaboration with Little Tokyo and Kyary was made possible by the help of the Consulate General of Japan in LA as she visited LA for the first time in 4 years for her concert.
Kyary is often associated with the “Kawaii” culture and different collaborative items were shared at the reception.

The president of Kyary’s agent commented: “We sensed a potential that this event will help spread what Japan has to offer, and Kyary also designed a T-shirt for Little Tokyo.

She also talked about her thoughts visiting Little Tokyo at the panel discussion with the Yonsei leaders.

About 60 individuals from local business to the entertainment industry attended the event and got to know Kyary Pamyu Pamyu.

The collaborative items are available until the end of May at Little Tokyo.