Natural Products Expo West 2026

Natural Products Expo West 2026 was held in Anaheim for four days starting March 3.

Now in its 45th year, the expo is a trade show for industry professionals featuring a wide range of natural products.
It is considered one of the largest business shows of its kind in the world.

More than 60,000 people attended, including buyers from major retailers such as Walmart, Costco, Kroger, and Whole Foods Market.

More than 3,000 companies exhibited at the venue, featuring products related to health conscious and natural lifestyle trends, including organic foods, additive free foods, supplements, and everyday goods.

Many Japanese companies also set up booths.
Japanese food aligns with the natural lifestyle trend through traditional methods, fewer additives, plant-based ingredients, and perceived health benefits.
Companies actively promoted staple and new products, along with new menu offerings, to attract new customers.

In addition, the Japan External Trade Organization, JETRO, set up a Japan Pavilion featuring Japanese companies.

Tea, soy sauce, sweets and supplements are among a wide range of products showcased by 12 participating companies.
Each company showcased the appeal of its products and expanded opportunities for business negotiations.