October 11th 2020 O.A.

Project “debutante” Los Angeles

A sales event introducing Japanese foods including some new products to the US is happening in Mitsuwa Marketplace at Torrance.

Project debutante is held by the Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) and JETRO to discover and promote rare Japanese food ingredients
overseas.

It is a project that focuses mainly on products that have not yet made business results overseas and do a sales test locally so it can one day become a global
product.

A screening panel was held in the US, France, Thailand, and Vietnam. 50 products were chosen from more than 700 applications that may fit the needs of the 4
countries.
Then, a sales test will take place.

At Mitsuwa, 30 out of the 50 products chosen for LA are picked and sold.

Debutante at Mitsuwa will be held until October 18th.
From thereon, the products will be sold mainly at LA American supermarkets, showrooms, and the internet for the rest of 2020.