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Okayama Prefecture is known for being home to various nationally designated place of scenic beauty and traditional views such as Koraku-en and Great Seto Bridge.

But now, Okayama is known for its jeans. Regarded as high-end jeans, it has become a top brand known to all denim enthusiasts.

Why did these domestic jeans develop in Okayama, instead of Osaka or Tokyo?

We will be focusing on the unknown history of the region and the secret to the popularity of Okayama denims!